Punjab and Chandigarh have managed to grab YouTube's attention thanks to a many-fold increase in Punjabi content in 2016.
This website is now focusing on our region for the entire 2017 with the motive to nurture budding creators.
This was said by Satya Raghvan, head of entertainment content for YouTube in India. On Wednesday, he was in the city to launch #SeeSomethingNew campaign.
“We have taken along with us eight fastest growing creators and have started the campaign. Chandigarh is the first city, from where we are launching our campaign, as the city represents new,” he said.
Budding chef Yaman Agarwal from channel CookingShooking, Ranjit Kumar from GeekyRanjit channel and city’s lad Sahil Khattar from BeingIndian, a comedy sensation on YouTube, were present to launch the campaign.
“We came across a lot more Punjabi content in 2016 than 2015. In 2015, we saw a lot of music videos coming out of Punjab and Chandigarh but for the first time, we started seeing content like comedy, food from Chandigarh, last year. There is a channel called ‘langda aam
’ which is a comedy channel started by a Punjabi,” said Satya Raghvan.
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