Those who've missed watching Zee Punjabi, here's a good news for you. According to recent reports, Zee Group is all geared up to launch their new channel Zee Punjabi which will cater to the Punjabi audience.
For now, the team is on a hunt for actors in the vicinity of Chandigarh and Punjab for their projects to be aired on the channel. Sources reveal that one of the primary projects on this new channel will be based on the Punjabi folklore tale Heer Ranjha.
Apart from Zee TV, the group has channels including Zee Cinema, Zee Bangla, Zee Marathi, Zee Magic, Zee Ganga, and Zee Tamil, among many others.
According to trade analysts, most of the Punjabi channels are running on losses, we hope this big corporate house manages to sustain itself in this market.