Recently, Badshah released a song titled Paagal which has, according to Sony Music, set a new YouTube record. The song has been released in the Middle East, Latin America, London, and other parts of the world and has officially become the fastest viewed Indian video on YouTube with 74.8 Million views within 24 hours. This makes it the fastest trending Indian song in six countries.
Previously, 'Boy with Luv', 'ME' by Taylor Swift, 'Kill This Love' by Blakpink, and 'Thank U Next' by Ariana Grande were the record holders. Paagal, which has also marked the Indian entertainment debut of Playboy model Rose Romero, has views increasing by multiple figures with every passing minute.
The video of the song has been directed by Puerto Rican director, Marlon Pena.
According to a report by DailyEntXpress, while speaking on the milestone, which YouTube has yet to confirm, Shridhar Subramaniam, Sony Music’s President of India and the Middle East, said, “This is an unprecedented feat and we’re very proud. This will go down [in] history as Badshah becomes the first Indian artist to reach 75 million views in 24 hours.”
Badshah added that he created ‘Paagal’ to take music from India “across borders and make our presence felt.” “I’m ecstatic and…overwhelmed with the amount of love we have received in the last 24 hours.”
DailyEntXpress further revealed how Aditya Prateek Singh Sisodia aka Badshah achieve the milestone?
On an Instagram story, the rapper raised suspicions when he accidentally suggested Sony Music may have bought fake views. “Is it even worth it? We worked hard for this and promoted it worldwide. And what some people call fake views are not fake views. They’re Google AdWords. It’s a way of promoting your video. We bought AdWords all around the world so that people could see the video all around the world.”
According to Badshah, most of the criticism came from BTS fans — known as A.R.M.Y. One fan said, “BTS literally had 4 million above likes in first 24 hours for 74 million views and this doesn’t even have 500k? How come?”
Slamming the ‘milestone,’ another BTS fan said, “Dear Badshah. Next time remember to buy likes, too.”
Defending the unverified YouTube record, Badshah concluded, “You think artists abroad don’t get paid promotions? Are you so naive? I don’t want to be the one with the highest views, but someone has to be. I tried and I did it. Get over it.”