Teleone Consumers Product has lined up an investment of Rs 15 crore in it's free to air (FTA) Punjabi movie and music channel T TV – Taur Punjab Di. The company, which also owns and operates an FTA Hindi movie channel Maha Movie, has already invested Rs 7-8 crore in the channel, which launched on 1st March. The channel is currently available on direct to home (DTH) platforms DD Free Dish and Dish TV. It is also in talks with multi-system operator (MSO) Fastway Transmissions for carrying the channel.
T TV has a movie library of 50-60 while its music library comprises of 5,000-6,000 songs. The company’s aim is to acquire 200-250 movies.
“We plan to invest Rs 15 crore in the new channel out of which we have already invested Rs 7 to 8 crore,” Maha Movie CEO Sanjay Verma told TelevisionPost.com.
Verma also informed that the channel focuses only on Punjabi songs and movies. It plays music throughout the day and telecasts movie twice a day at 12 noon and 7 pm. Sanjay shared a social media post wuoting, "Launched Punjabi entertainment channel T Tv - Taur Punjab Di . Available on DD free dish and Dish Tv . Music and Movies . T tv – Taur Punjab Di is the latest 24 hour Free To Air Channel being launched by Teleone Consumers Product Pvt ltd which is a part of DV Group of companies and is aimed at providing quality entertainment to the north Indian audience. T tv is available on DD Freedish channel number 73 India’s Largest and biggest DTH service and on Dish TV and will focus on Punjabi songs and Punjabi movies to provide a wholesome entertainment diet to its north Indian viewers. T tv has sourced the best movies of yesteryears depicting the rich Punjabi culture and will showcase those movies to inculcate rich Punjabi heritage and will also air Punjabi songs which are universally acceptable to the entire Indian audience. As you are aware that Punjabi music and music video are sought after and relished by our Indian audience due to its foot tapping music and lyrics."
“We have acquired 5000 to 6000 songs. We have around 50 to 60 movies in our library. We are aiming to acquire 200 to 250 movies this year,” he stated.
Besides Maha Movie, Teleone Consumers had also launched an FTA kids channel Maha Cartoon TV, which was shut down last year due to high carriage on DD Free Dish.