Paul E-Commerce Pvt. Ltd launched a new channel ‘Pitaara TV’, world’s first Punjabi movie channel. The channel will serve the expanding Punjabi audience nationwide which has seen growth on account of rising standards of Punjabi music and Punjabi films. Both Punjabi music & film industry have seen a dramatic rise in it’s following, and the Punjabi entertainment industry is touching new heights with each passing day. However, in spite of the tremendous success of Punjabi music and film industry, there still is no ONE platform that brings Punjabi movies to the audience which is what led to the team of Pitara to launch this channel.
Pitaara TV is a package of entertainment which will be liked by every type of audience. Pitaara TV is specifically being launched for promoting Punjabi Cinema, making it accessible to the entire country.
While speaking at the launch, the Managing Director of Pitaara TV, Mr. Sandeep Bansal, said “Punjabi cinema has worked really hard to reach to this level. Punjabi cinema has made a different identity for itself in the whole world. And yet, Punjabi industry is behind ascompared to other regional film industry in reaching a bigger audience. Pitaara TV is the platform which will make Punjabi movies accessible to a nationwide audience”.
Channel head of Pitaara TV, Mr. Manjit Hans agrees and added, “Undoubtedly, Punjabi industry has a great potential but there’s a need to fill the gap between reaching the audience and movies available. Pitaara TV is our attempt at making good Punjabi movies accessible to a larger audience”.
The programming on Pitaara TV will also have shows in addition to Punjabi movies. There will be something available for every type of audience - Shukar Dateya will connect one to spirituality, in Speaker Kharke the viewers can enjoy old and new Punjabi songs. The first movie of the day will commence at 9:00 am following which, one can enjoy other movies at 1 pm, 4pm & 8pm. With all that Pitaara TV has to offer, the team is confident to keep their audience connected to everything related to the Punjabi Cinema 24 hours a day, all year round.
Pollywood Celebrity Calendar
To make the launch event even larger, Pitaara Calendar 2017-18 featuring some of the biggest names from Punjabi entertainment industry has also been launched. This is first ever Pollywood calendar featuring Punjabi singers and actors like Simi Chahal, Neeru Bajwa, Mandy Takhar, Badshah, Tarsem Jassar, Ninja and several more. A theme song has also been unveiled feat. actors like Ammy Virk, Jassie Gill, Harrdy Sandhu, Sunanda Sharma, Gippy Grewal and many more.
It is also been made available on Android Play Store, using which one can enjoy live TV and also can enjoy the shows of Pitaara TV online.