The queen of Indian hip-hop is here once again to drop the biggest, most authentic and bangin' mixtape of Indian history so far. First of its kind, this mega scale project features over 30 Indian artists with promotions lined up across the globe on Apple Music. This global brand is pushing the envelop with The Rising, making it the first of the 'Hear it first' Indian album to launch on its worldwide platform.
It took her two decades to put this much-anticipated hip-hop movement in motion, creating a scalable platform for Indian underground rappers around the world.
Entirely shot on an iPhone, you can enjoy the video of the album's signature track "All Starz Anthem" on Apple app. Lyrical videos of all the tracks are exclusively available on Hard Kaur's own YouTube channel – Hardkaurworld
The revolution began with her last album 'Sherni', but The Rising marks the next leap of the movement. Indeed the Sherni is leading the pack.
“Vh1 Sound Nation is a platform dedicated to promoting exceptional Indian music talent. Hard Kaur is undoubtedly one of the most respected and talented hip-hop artists in India today. Her album ‘The Rising’ which features some of the best artists from the Indian hip-hop scene is absolutely amazing and we couldn’t be prouder to have it featured on Vh1. Vh1 Sound Nation x The Rising, which will include all the songs from the album and a special documentary video on the process of creating the album is sure to appeal to all the hip-hop lovers in India.”
"Believe has always strived to support independent artists, like that of Hard Kaur. We were incredibly excited to be able to work with her on her mix tape 'The Rising', and help support this one of a kind project. We feel that artists have the real power to make and break the trends of the music industry, but they need the right team to help them reach the right audience," says Shilpa Sharda, Trade Marketing Manager, Believe India.