The witty Punjabi aunty in her unsolicited unforgiving self has sworn not to spare people who spread rumors. In her latest video, Pammi Aunty, behind her signature pink glasses and facemask, is seen snacking on her favourite tea-time snack Kurkure and gossiping. In her witty-wicked best, she tells her friend Sarla, or Sarla Bhenji as we know her, to rubbish stories around her alleged lip job and myths around plastic found in Kurkure.
Supporting her favorite snack, Kurkure, Pammi delves into science and explains, “Bhenjhi tusi teh phir vi science padhi hai, bhenjhi jedhi cheez vich starch hondha hai unhe jal ke teh kaala hona he hai..kurkure vich te daal, corn, te chawal hondene…” (You have studied science. Anything with starch content will burn. Kurkure has daal, corn and rice).
Commenting on the occasion, Vani Gupta, Marketing Director – Indian Snacks, PepsiCo India says, “We all love Pammi Aunty and her iconic style. She has a great connect with our target audience. Pammi Aunty, with her wit and humour, has successfully told a story that needed telling. It is important that consumers understand the authenticity of Kurkure Masala Munch which is prepared using 100% safe everyday kitchen ingredients like daal, corn and rice, making it a great tea-time snack.”
From blustering international events, such as, Brexit to cheeky comments on people around her, Pammi Aunty has surely kept Sarla Bhenji and her viewers hooked to the tongue-in-cheek humour through her impeccable characterization of the Punjabi stereotype.
Curious? Watch the full video here.
Kurkure- a product that was developed in India, has established a strong connect with consumers across the country as a great tasting ‘namkeen’ snack. Kurkure is one of the eight brands in PepsiCo India’s portfolio, each of which bring in over INR 1000 crore in annual estimated retail sales. The expansion of the Kurkure trademark across different salty snacking formats is a reiteration of PepsiCo’s endeavour of building out strong master brands in its India portfolio. Kurkure is also manufactured and sold in countries like the UAE, Canada, Pakistan and Bangladesh.
About PepsiCo India
PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 62 plants across the country. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker.
PepsiCo’s growth in India has been guided by “Performance with Purpose”, its goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then.