Today, with the release of Akshay Kumar's Padman, people probably would know the truth about menstruation and it shall no more remain a taboo, especially in our Indian society.
Padman is a 2018 Indian biographical comedy-drama film written and directed by R. Balki, featuring Akshay Kumar, Sonam Kapoor, and Radhika Apte in lead roles. It is based on a short story in Twinkle Khanna's book The Legend of Lakshmi Prasad and is inspired by the life of Arunachalam Muruganantham, the man who set out to create a sanitary pad machine so as to provide inexpensive sanitary pads to the women of rural India.
In progressive India, we often term the menstruation cycle as the “mahina” or the girlie problem but as a matter of fact, if this cycle doesn't occur then that is actually a major 'problem!
Anyhow, some people are so ashamed of this natural body cycle that they refrain from talking about it al all. Periods are the most natural phenomenon that takes place in a woman's body and we just need to be aware and open about it, not shy.
Most of the times, a film on a particular subject suddenly highlights that aspect of society and after the release of the film, no one generally looks back at that issue and the same has probably happened this time as well. Padman has started a campaign to promote the movie and also to promote healthy talks about menstruation and the celebs are required to hold a sanitary pad and post a picture, which many B-town celebs have done already.
Every time a celebrity is posting a picture he/she throws this challenge to 3 others and spreads the campaign. This is now reached Punjab and we saw Punjabi models including Ruhani Sharma, Sara Gurpal and others posing with pads. But what caught our attention was the way Himanshi Khurana took the challenge to an all new level.
Himanshi didn’t just complete the challenge by posing with a sanitary pad but also talked about menstruation openly. She addressed her fans on social media about this woman health related phenomena and shared quite an insight into it. Not just talking about sanitary pad or healthy menstruation, she talked about sustainable menstruation.
Sustainable menstruation is a synonym to responsible menstruation. It means that whenever a woman mentruates, she ought to use pads that are eco-friendly. The plastic pads that are commercially advertised and are most commonly used by today's women are NOT eco-friendly.
They are non bio- degradable and very tough to dispose off which is why they act as a pollutant and this is a problem that is mounting on the government.
Himanshi added this aspect to the challenge which no other celeb did.
Why did you think of talking about sustainable menstruation ? Where did that come from?
“With Padman's release, I am happy that many of us are getting educated about menstruation. Menstruation is absolutely not a taboo. But what shocked me was these big celebrities in Bollywood taking the challenge by merely posting a picture with the sanitary pad and shrugging off their responsibility. Celebrities are people who influence masses. If the sanitary pad that they are holding is a plastic one then what exactly are they promoting?"
"First, I would talk about the health issues which this plastic pad is capable of causing. The gels these pads have are harmful after some hours and can cause cervical cancer. These pads can also be the reason of many more infections."
"Talking in a broader perspective, aren’t we responsible for saving Mother Earth? We are responsible for what we pass on to our future generation but what exactly are we giving them? Plastic pads and the ill effects that they have on our environment is a serious issue which people are just now aware of. Disposing these pads are so much pain for the government that at times these are burnt, causing a bigger problem - Air Pollution."
"We must take responsibility on a personal level and shift from these plastic pads to affordable cotton pads which are health friendly, easy to dispose and cost friendly. We must use them instead and also make sure our peers and kin gets acknowledged about this initiative too. Let us work towards sustainable development by practicing sustainable menstruation in real life."
Himanshi we are so glad that you spoke up and didn’t just post a picture. We need more artists like you who speak up for something which needs to be heard by the masses , something which would make a difference.