Many artists have been teamed up by the Composers Salim and Sulaiman Merchant for "Yaari"(friendship) songs in Hindi, Kannada, Marathi, Rajasthani and Punjabi.
On Tuesday five "Yaari" tracks were released with the launch of a digital music platform "McDowell's No.1 Soda's No.1 Yaari Jam".
They have been shaped by Salim-Sulaiman along with music artistes.
Amrit Thomas, Chief Marketing Officer, Diageo India said," No. 1 Yaari Jam is not just a platform but it is our attempt to generate content from all over the India that gives the new sound of friendship among many".
Samir Bangara, Founder of Qyuki Media, said: "This has been a labour of love for us on many counts...working with Salim-Sulaiman has always been a pleasure.
"Swarathma, IshQ Bector, Mame Khan, Siddharth and Soumil are all young and incredibly talented musicians. Each brought a flavour to the project that was inimitable and glorious."