Very few artists in our industry are actually capable of being successful entrepreneurs and Gippy Grewal is one individual who can be rightly called as a full fledged businessman with a strong vision and sharp skills.
From his own songs to his films, his production house, his directorial ventures and now his music label, each segment has proved to be a BIG Hit. He's known to be an experimentalist and that in itself requires a lot of confidence in oneself and one's product. After his film 'Manje Bistre' shattered the historical box office records, he started his own music label by the name of 'Humble Music'. Within a short span of time, Humble Music has emerged to be one of the most sought after labels in the music industry.
From young talent to the crème de la crème of the industry, this freshly started label has already released super hit tracks which have gained appreciation because of their video quality, audios and not to forget, the super active marketing plans. In terms of marketing, Gippy Grewal tops the list as being one of those few people who understand that a well marketed product never fails to make a positive impact on the target audience or, financially speaking, on the ROI.
Officially launched on August 2, 2017, Humble Music has already got a starry line up of artists, such as Happy Raikoti, Dr.Zeus, Zora Randhawa, Gippy Grewal himself, to a name a few, in it's kitty. New talent such as R-Nait and Sidhu Moosewala have gained immense popularity after being featured on this label. At present Sidhu Moosewala is a rage amongst the young Punjabis all over the globe and has been performing at quite many LIVE shows worldwide.
When we asked Gippy about how he feels now that things are flowing superbly for him, he said, "I have been in this industry for more than 17 years now and have seen a lot of ups and downs. But all that I held on to was the strength to keep going and not letting anything affect me negatively. Today, I am proud of the fact that my ventures are performing brilliantly and I make sure that I am deeply engrossed in each project that my label produces, be it a film, song or anything for that matter."
On the film front, Gippy has been shooting for his 2018 release 'Subedar Joginder Singh' and will soon start the shoot of the much awaited sequel 'Carry On Jatta 2'. If sources are to believed, Gippy's role as Subedar Joginder Singh will be remembered by generations!