Jaani, B Praak & Arvinder Khaira comprise of a trio that is making every track a hit with their unusual concept, superb music and heart wrenching lyrics. Together, they are giving their best shot at each project they're at and with each shot they prove that they are a tank full of talent.
Lately they have joined hands to start their own music label named “Desi Melodies” and we've seen quite a bit of support flowing in from the industry.
Just a couple of days ago we told u the reason why Gippy Grewal chose this direction and now it's time to spill the beans about 'Desi Melodies'.
In an exclusive chit chat with BPraak, we got to know that their's wasn't an overnight decision to start a label, rather they've been planning it since long.
"Jaani, me and Arvinder always had a plan to open our own music label and now was the right time to step in the market. It definitely doesn’t mean that we aren’t willing to work with other music labels; we are happily working with T series, Speed, Sony and anyone else who approaches us. This label Desi melodies is for the upcoming new talent in the market who want a platform. We would happily provide each one of them this platform and support them to rise and shine. There are no terms and conditions on working with this label, you just have to be talented and unique. It isn’t mandatory that I would be the composer or Jaani has to be the lyricist, they can have their own team and use our label to be launched in the industry. Punjabi industry has revolutionized in the past few years. Its become a business for everyone and real talent is minting money. This is our way of getting in the main stream business," said BPraak.
"Often we don’t get the freedom of trying something new with labels as they have their set apprehensions. This is exactly the reason why we have started our own label. We would happily work with all the music labels and there is no competition amongst us. I am soon coming as a singer with Speed records and that is a proof that we are happily working with everyone. You will be astonished to hear that the man guiding us with the music label is Sonu Paaji, the owner of Speed records and there is no negativity anywhere between us. The industry is kind and supportive to our new project and we would give the industry the best we can through this label. New artists and the ruling stars of the industry, everyone would be working with us and we all shall give it our best shot," added Jaani.
It’s great to see such young creative minds opening doors for experiments. .We wish the trio all the best for 'Desi Melodies' and we are waiting to see their experimental work in near future.