In recent years, as technology progresses, everything is becoming digital which has given rise to virtual assets and parallel spaces such as Non-Fungible Tokens (NFTs) and the metaverse. This year, Punjabi singer Daler Mehndi became the first Indian to perform and have his own space in the Indian version of the metaverse ‘PartyNite’.
Yes, you read it right! ‘PartyNite’ is India’s own metaverse and as the website describes itself, it is a digital parallel universe, powered by blockchains. The platform, created by Hyderabad-based game studio Gamitronics, also allows people to claim, mint, and sell playable digital collectibles also known as NFTs in order to make the Metaverse more interactive. Also Read: ‘Karla Mod Modaiyan’ A New Punjabi Film Announced!
On March 18, 2022 (Holi), the ‘Tunak Tunak Tun’ singer inaugurated his own land in the metaverse which he aptly named the ‘Balle Balle Land’. This was just months after Mehndi performed on the platform on Republic Day this year.
This performance on January 26, 2022 made him the first Indian singer to perform in the Metaverse, like Travis Scott, Justin Bieber, Marshmallow, and Ariana Grande. The singer has been posting updates about the investment on his Instagram handle. Also Read: Reasons Why Shehnaaz Gill Could Be Your Perfect Date
As per Mehndi’s posts, ‘Balle Balle Land’ has a paintball section as well as the ‘Mehndi store’. The space will even host events and music concerts in the future. Not to forget the extravagant statue of the singer at the entry! Also Read: The Netflix Series ‘Yeh Kaali Kaali Ankhein’s Anchal Singh Has Worked In Pollywood Too?
Not just Mehndi, music label T-Series also announced its entry into the Metaverse in partnership with Hungama TV earlier in January this year. As part of the deal, Hungama will be creating NFTs from the vast catalog of new and existing Bollywood content parented by T-Series. Also Read: Surveen Chawla's Take On The Competition Among Actresses In The Punjabi Industry
Do comment below your thoughts on this virtual world soon!