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Celebs Speak: Why Don't Big Production Houses Return To P-Town After One Film?




By: Prakriti | June 4, 2018

Monica Gill made her debut in the industry with the big banner Tips. She debuted with Ambarsariya and the same year Kaptaan followed. Her debut was opposite Diljit and her second one was with Gippy. The movies released in 2016 and since then, Tips hasn't really ventured into Punjabi films. The actress threw light on why she thinks that Tips didn’t return.

Tips very well understand that Punjab is a booming market so they would never leave this market. Just that since 2016 I think they have been busy with one of the biggest projects Race 3. Race 3 is a big movie for which the pre production has been happening since 2016. It is 2018 and they are now working on post production. The team might not have wanted themselves in two boats so they preferred concentrating on one project at a time. But this is for sure that they would be returning in this market as they know the Punjab market well. Earlier as well, they disappeared after giving great movies in 2010 and were back in 2016.

Sonam Bajwa, who was seen in Super Singh, which was Balaji's first ever Punjabi film, told us her perspective about why Balaji is nowhere in the Pollywood scene. She explained, "According to me, Punjab is a great market but for someone who understands it well. Balaji is currently busy with the web series that they are making for Alt Balaji. They would come back  for sure. I too, have been getting calls from big production houses of Mumbai who are interested in making Punjabi movies. Many in Mumbai see Punjab ‘s market as a gold mine and they would surely come here and try the market."

Ranjit Bawa, who was seen in Sarvann made by Priyanka Chopra’s Purple Pebble Pictures had something else to share. Ranjit told us that makers outside Punjab haven’t understood the market. They take it purely as a business and count numbers for everything. They have fixed budgets and set teams. They won’t take anyone’s advice, and are too rigid when it comes to shedding an extra penny for anything. Things don’t work like that. A person from Punjab could help them improvise the script but they are too adamant to make changes. This was one problem during Sarvann. Also, they are stern about budgets. They will not increase a penny no matter what and give numbers way too much importamce. This doesn’t give the team creative freedom to work.

Mandy Takhar, who has been in the industry since long also shared her perspective. She said, "Now we have big makers in our own Punjabi industry which shows that we are growing. Big banners are being careful and working on the pre production well before entering the Punjabi market, which is a good thing for the industry and the audience. We shall soon see big production houses back in action in Punjab’s market."

Ace comedian-actor Rana Ranbir, who is now debuting as a Director-Producer himself for Aseesshared his views and said, "Makers didn’t research about the market well before entering. The Punjabi audience is very supportive to all kinds of cinema, be it offbeat movies in Punjabi or Hindi. So, we cannot say that audience didn’t appreciate a good product. Big makers should research well and enter the market with a product in which they have their forte. Entering just for the sake of profit will leave them no where and this could be one reason why many aren’ t coming back.“

The abovementioned views clearly hint at the fact that big production houses are not deliberately ignoring Punjabi industry but are now taking it more seriously, especially because of it's ROI credibility. What what concerns us now is that which genre would they re-enter with..will it again be only comedy??

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