Eros Announces 3D Punjabi Films Guru Tegh Bahadur & Jaita!
Eros International Plc has announced today that its majority-owned subsidiary, Eros International Media Limited, released its current film production lineup for 2017-18. The Company plans to produce over 50 films across multiple languages, making it the largest slate by any Indian studio this year, offering a diversified slate of marquee and content-driven films. In addition to this strong production slate, the Company will also continue to selectively acquire content on an opportunistic basis.
The company has ramped up its own productions with an exciting lineup under development, encompassing a significant number of releases across budgets, genres and languages through key partnerships. These partnerships include talented producer-director, Aanand L Rai and their joint production entity Colour Yellow Production, NextGen Films and Trinity Pictures, Eros’ in-house franchise label.
The Indian studio also continues to expand its regional presence this year with more than 25 releases across Bengali, Marathi, Tamil, Telugu, Malayalam and Punjabi.
Following the release of the legendary tales of Char Sahibzaade and Banda Singh Bahadur, the company has also announced Punjabi films – 3D animation Guru Tegh Bahadur and Jaita, to be directed by Harry Baweja.
Jyoti Deshpande, Group CEO, Eros International PLC, commented “With this film slate, Eros demonstrates two fundamental strengths, firstly its firm footing on a dominant market leadership position built on the pillar of a wide, diverse portfolio of films and secondly its ability to foresee market trends and adapt swiftly to step up its own production and co-production model over the content acquisition model. While the demonetization in India was a temporary cloud over the business affecting footfalls in the short run, we see great opportunities including a cashless economy driving accelerated adoption of Eros Now, one of the leading OTT services in India with over 2 million paying subscribers and over 55 million users worldwide. A compelling film slate with winning budgets and not just winning scripts, backed with a well-oiled global distribution network that consistently opens new markets for Bollywood coupled with strong pre-sales and a game-changing early mover Eros Now digital strategy, positions Eros uniquely to capitalize on the rapidly growing Indian entertainment sector.”
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