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Tata Sampann Organises 'Sampann Surprise' Cook-off Event At Chandigarh



By: Team | March 27, 2017

Tata Sampann, the brand which is committed to bringing wholesome nutritious food to the nation and houses products like unpolished dals, superior quality spices, and low oil-absorb besan, today organized the first edition of 'Sampann Surprise' cook-off contest in Chandigarh.

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Building on the success of the second edition of the contest in Lucknow held early this month, Tata Sampann brought the ‘surprise’ to Chandigarh too. The cook-off was designed around the brand’s philosophy of ‘goodness ki shuruaat’ wherein husbands were invited to participate and cook delicious dishes for their wives using Tata Sampann’s range of products. The competition, was judged by renowned MasterChef Sanjeev Kapoor and his wife Mrs. Alyona Kapoor.

The event, which was attended by many consumers, kicked off with a welcome address by Chef Sanjeev Kapoor who shared various tips and tricks on cooking with the audience present and spoke about the unique offerings by Tata Sampann. This was followed by an hour-long recipe competition among contestants. The event also saw chief guest Sanjeev Kapoor pamper his wife by cooking a special dish for her using Tata Sampann’s range of products and start the ‘goodness ki shuruaat’. Winners were then felicitated and gifted with Tata Sampann hampers.

Speaking on the occasion, Mr. Sagar Boke, General Manager - Marketing & Branding in Consumer Product Business, said, “At Tata Sampann, we are continuously at work to give to our consumers’ foods that retain their natural goodness and oils, and are both tasty and nutritious, thereby, initiating the ‘goodness ki shuruaat’ journey. Through Sampann Surprise, we aim to take forward this brand promise of to our consumers. The lady of the house dedicates a lot of time and effort to ensure that she puts wholesome food on the table for her family and therefore, we wanted to indulge them in a sweet surprise by calling upon their husbands to prepare a meal. We are delighted to see Chef Sanjeev Kapoor adhering to the true spirit of the campaign and preparing a meal for his wife."



To make this event a grand hit, Tata Sampann reached out to approximately 6500 households in Chandigarh through various local city events and out-of-home activation, and invited entries to the 'Sampann Surprise' cook-off.

About Tata Chemicals

A part of the over US$ 100 billion Tata Group, Tata Chemicals Limited, in its 75th year, is a global company with interests in businesses that focus on LIFE —Living, Industrial and Farm Essentials. The story of the company is about harnessing the fruits of science for goals that go beyond business.

TCL is a global company with interests in businesses that focus on LIFE —Living, Industrial and Farm Essentials. The story of the company is about harnessing the fruits of science for goals that go beyond business. Tata Chemicals has been incorporated in the United Nations Global Compact 100 (GC 100) – a new global stock index that marries corporate performance on environmental and social issues with a requirement of basic profitability.

Through its Living Essentials portfolio the company has positively impacted the lives of millions of Indians. Tata Chemicals is the pioneer and market leader in India’s branded Iodised salt segment. With the introduction of an innovative, low-cost, nanotechnology based water purifier; it is providing affordable, safe drinking water to the masses. Extending its portfolio from salt to other food essentials, TCL unveiled India’s first national brand of pulses in 2010. Tata Chemicals has been rated as one of the top 10% in Business and Consumer brands across all industry and consumer brand categories in India by Superbrands.

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The company’s Industry Essentials product range provides key ingredients to some of the world’s largest manufacturers of glass, detergents and other industrial products. Tata Chemicals currently is the world’s second largest producer of soda ash with manufacturing facilities in Asia, Europe, Africa and North America. Starting April 1st 2011, these key international subsidiaries have been rebranded as Tata Chemicals Europe Limited (TCE), Tata Chemicals Magadi Limited (TCM), Tata Chemicals South Africa Pty Limited, Tata Chemicals North America Inc. (TCNA), and Tata Chemicals (Soda Ash) partners (TCSAP).

With its Farming Essentials portfolio the company has carved a niche in India as a crop nutrients provider. It is a leading manufacturer of urea and phosphatic fertilizers and, through its subsidiary Rallis, has a strong position in the crop protection business.

The Tata Chemicals Innovation Centre is home to world class R&D capabilities in the emerging areas of nanotechnology and biotechnology. The company’s Centre for Agri-Solutions and Technology provides advice on farming solutions and crop nutrition practices.

The company has also entered into a joint venture with Temasek Life Sciences Laboratory Ltd. Singapore (JOiL) to develop jathropa seedlings to enable bio fuels capability.

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